MEET THE VIP DAY CLIENT
Shila G.
“I increased my revenue from 20k to 35k (while on a rest day KB helped me implement) now I don’t overthink things. Everything I’m doing is moving the needle.”
The Back Story
Shila is an incredibly talented interior designer with 15 years experience and 10 years running her own design firm. She booked her VIP Day wanting to earn “a lot more money,” improve her pipeline of bigger projects with affluent clients, and focus her time on the work she does best, versus draining herself trying to do it all (despite having a rockstar team). She had tried increasing her revenue by selling online courses, but the process of selling to both DIY’ers and her 1:1 comprehensive design clients left her burnt out, frustrated and unsure what to do differently.
The Obstacle:
With fluctuating revenue, Shila was hustling to keep up with payroll, hire the help she needed, AND pay herself consistently. Burn out was also making it increasingly difficult to focus, and she was spending less and less time on billable work, and more time doing the “lower hanging fruit” work her team was hired to help with. She knew she wanted to focus on the bigger clients and projects that sparked her creativity and gave her total design freedom, but she needed a way to sustainably grow that affluent customer pipeline and market her business in a way that felt like HER (i.e. not dancing on IG Reels).
FROM THE VIP-DAY PROGRAM
Shila Was Able to:
Hit her goal of $35,000 within 1 month after her VIP day, while also taking more days off!
Work a lead generation strategy that connects her to her affluent ideal clients
Consistently earn an extra $15,000 per month from her pre-VIP Day income
Raise her prices and build confidence to hit “send” on bigger proposals
Give her team bonuses and start saving for a home of her own
Shila’s Favorite Part
“When I came to Kristin, I was struggling to consistently bring in the revenue I needed from client projects (some months I even skipped paying myself). I had tried creating and selling courses that just fell flat. I needed to increase my profit, get clarity on which revenue streams to focus on, and find a way to bring in more affluent clients.
From the VIP Day, I got an actual playbook of custom, monthly steps I needed to take to reach my revenue and lead generation goals. I no longer feel like I don’t know what to do to grow my business, and I gained the strategy and confidence to raise my rates.
Now, I don’t overthink things because I can just look back at my plan for the year (it’s all in the playbook!). I have so much more motivation to do the things that scare me! And I no longer feel like I’m spinning my wheels - everything I am doing is moving the needle!
— Shila Griffith,
Owner & Principal Designer of SG23 Design Firm
FROM KRISTIN
“The Best Part Is…
It’s always an honor and joy to work with a true master of her craft like Shila, but even moreso when that CEO has a heart like Shila. Shila wanted to double her revenue in order to give her team THE BEST, and realize a personal dream of buying her own home. These are the goals that I live for! Shila’s inspiring leadership, go-getter and quick-to-implement nature made the VIP Day experience with her a thrill. I loved Shila’s ability to be brave, immediately raise her rates (even while terrified behind the keyboard) and hit her monthly revenue goals from the jump, but even moreso, I loved her monthly celebration texts to let me share in her joy of hitting her goals month-after-month.”