MEET DINA
Vice President of wealth management firm who scaled past $1M in revenue while working less and making calm her new norm
When we first met…
I first met Dina at an entrepreneurs retreat where I was facilitating. Her East Coast dry humor lit up the room…so did her cell phone. Every 30 seconds. The entire retreat, Dina’s cell pinged every few minutes, and I watched Dina’s cortisol levels spike with every message, a new fire to put out in the business.
The Obstacle:
Dina only stopped working to feed her 8-month-old baby and put her to sleep, then she’d crack back open the laptop and keep working until 10 or Midnight. She had tried reading the productivity and business books, talking to friends and family for support, and even hiring another business coach…but she was still exhausted, stressed out, without a clear strategy to make it better.
“Everything felt like an emergency, I had no boundaries, no set schedule, no delegation system. I was trying to expand the business with no real path to do it. And I kept trying to do everything perfectly at all times, without letting anyone help me.”
— Quote From Dina
The Goal
When we started, Dina’s biggest goals were to grow her take-home salary by $60,000 and create quality family time in the process. She wanted to feel like herself again - relaxed, happy, and present with her people.
THE RESULT
What Dina Got Out of Coaching:
• Sets & respects boundaries with work: Dina stops working at 5:30 and plays with her daughter.
• Takes guilt-free time off that results in her highest income months: We created a hiring and training strategy so she could delegate work outside her Genius Zone, take more time for herself, and focus her team’s efforts on revenue generating activities. It’s led to more money and more joy for Dina and her team.
• Improved Relationship to money: Dina went from a scarcity mindset, thinking "I need to work my ass off to earn more," to a relaxed expectation that she earns more when she takes care more
• Trained and Developed a Strong Team: Dina hired two new employees, positioned everyone in their Genius Zone, and invests in each employee’s education so they grow with the company
• Responds to Challenges Calmly: When we started, Dina was stressed out constantly. Now, she’s known for being the calm, relaxed one!
• Scaled her Business beyond $1M in revenue!: less than 2% of US woman-owned businesses EVER do this! And Dina and her sister Christy are just getting started.
Dina’s Favorite Part
“I’m able to separate work from my personal life. When the work day is done, I don’t log back in and I am actually spending real time with my family.”
“I worry a lot less about work after hours than I ever have in the past. I’m more calm, relaxed and enjoy working again.”
“I also exceeded stretch income goals!”
“I feel more confident to lead employees now, and I no longer attach my value to how many hours I work. I have proof that taking time off makes me more productive!”
FROM KRISTIN
“My favorite part about working with Dina was…
Watching her confidence in herself grow. Once we identified Dina’s Zone of Genius and practiced releasing control - delegating and allowing others to support her - she stopped second guessing herself, started trusting her instincts, and made more money while she improved company culture, took more time off, and made sure her team did the same.”